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Publitech Brand Guidelines
Updated: March 27, 2026

Colors

Primary colors

PT Yellow is the dominant color of Publitech’s visual identity and is primarily used within our graphic elements. It conveys a human-centric, secure, and welcoming impression, with a subtle nod to the Swedish national colors.

 

PT Mint is used more sparingly than PT Yellow and appears mainly in details, illustrations, icons, and buttons. 

 

Black is primarily used for the logo and typography when set against light backgrounds. 

 

White is used primarily for backgrounds and to provide whitespace within a layout. Do NOT use white text on yellow or light backgrounds.  

PT Yellow

#FEDB00

254, 219, 0

Pantone 108 C *

PT Mint

#8CE2D0

140, 226, 208

Pantone 332 C

Black

#000000

0, 0, 0

White

#FFFFFF

255, 255, 255

* Consult with your printer to ensure that PT Yellow accurately matches Pantone 108 C. Request a physical proof whenever possible. If direct coordination with the printer is not feasible, use the specified color values.

Secondary colors

Publitech also utilizes a secondary palette, primarily intended for illustrations, icons, and user interface design. For examples of how these colors are applied, please refer to the Guidelines section further down.

PT Light

#FFF8E4

255, 248, 228

PT Medium

#FFEB80

255, 235, 128

PT Dark

#EEC100

238, 193, 0

PT Dark Mint

#00778B

0, 119, 139

Color, contrast, and legibility guidelines

svart text gul bakgrund
Do

Use black text on yellow backgrounds.

svart text ljusgul bakgrund
Do

Use black text on light yellow backgrounds.

vit text gul bakgrund
Don't

Do not use white text on yellow backgrounds.

gul text vit bakgrund
Don't

Do not use yellow text on white or light backgrounds.

svart text på ljus bakgrund knapp
Do

Black text on light backgrounds. Black outlines on buttons.

vit text på ljus bakgrund knapp
Don't

Avoid white text on turquoise or light backgrounds. Avoid rounded buttons.

mörkmint vit bakgrund länkar
Do

Use PT Dark Mint for links and buttons on white backgrounds.

mint vit bakgrund länkar
Don't

Avoid PT Mint for links and buttons on white backgrounds.

Please note that print colors are influenced by both the printing technique and the paper stock. Press proofs are recommended; always consult with the printer to ensure optimal results. For most multi-color printing, CMYK is the preferred standard due to cost efficiency. When using CMYK, convert RGB colors following the printer’s guidelines or the Coated FOGRA39 standard.