Illustrations

To clearly signal that Publitech’s core is software dedicated entirely to the public sector, we have developed a distinctive illustration style that highlights various functionalities. These illustrations are used across various marketing touchpoints and are paired with photography of people working within the public sector.

This combination creates a strong association with public sector software. Even when the illustrations do not depict the actual software interface, they are designed to convey the essence of "software for the Swedish public sector." This unique style differentiates us from competitors and is a vital pillar of our brand identity.