About our logotype

Publitech is transitioning to a standalone brand identity. Our primary logo is now the version without the 'by VISMA' tagline, though the version including "by VISMA" may still be used in specific legacy contexts.

The logo is available in two orientations: a "Stacked" version, where "Publi" and "Tech" are positioned vertically, and an "Inline" version, where they sit on a single horizontal line. The choice of variant is typically determined by the context. For example, the Inline version is ideal for website headers, where vertical space is often limited.

The primary version of the logo is black and should be used in most applications. A white version is also available for use on dark backgrounds.

To ensure the logo remains prominent and unobstructed, a minimum clear space must be maintained. This defines the required distance between the logo and the edge of the layout or other design elements, such as text blocks. The logo may be placed on colored backgrounds or photography, provided there is sufficient contrast and legibility.

For applications requiring a small, square format, such as social media profile images, email marketing, mobile apps, or favicons, we use an abbreviated version of the wordmark: "PT", set against a yellow background.

Consistency in our logo usage is essential for building brand recognition and protecting our brand identity. To avoid misuse, please follow these simple guidelines.