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Publitech Brand Guidelines
Updated: March 27, 2026

Our brand

We help make Sweden’s public sector the best in the world. For several decades, we have specialized in mission-critical systems for municipalities, regions and government agencies – and in always being the best at meeting the needs and requirements that exist there. Since the beginning, we have focused on creating software that not only contributes to maximum societal benefit, but also to a more sustainable society.

In 2021, we brought all our expertise in the public sector together under one roof and formed Publitech. As part of Visma, we have the strength of an international software group while operating locally and developing solutions exclusively for the Swedish public sector. We are proud of our contribution to the welfare system and that we are Sweden’s top choice when it comes to public systems for payroll, HR, finance, scheduling and logistics within healthcare.

Every day, we support people working in places such as hospitals, environmental offices or government agencies with administrative systems that are secure and easy to understand. And we develop our solutions together with our users across the country. This means that we truly feel like a part of Sweden’s public sector.

Business concept

 To deliver mission-critical systems to the public sector. 

Vision – our guiding direction

 We strengthen the public sector with innovative solutions that contribute to maximizing operational value and creating a sustainable society. 

Mission – what we do every day to achieve our vision

 We help the public sector simplify complex processes with with modern solutions. 

Target groups – who we speak to

 Municipalities, regions and government agencies in Sweden. 

Brand promise – what we promise the market

 To deliver and optimize secure and reliable solutions for the public sector, built to meet both today’s and tomorrow’s needs.

Core values

 Reliable, experienced and innovative. 

Positioning – how we want people to perceive us

 A reliable strategic partner for the public sector. 

Tone of voice

 Personal, knowledgeable and direct. 

What sets us apart

 We are a local provider in Sweden backed by an international software group, focused exclusively on developing solutions for the public sector. 

Visual expression

 Software for Sweden’s best. Modern, authentic, reliable and uncomplicated. 

Communication concept

 We are proud to feel like a part of Sweden’s public sector.