Q&A: Publitech vs Visma

We are shifting from a single, group-wide Visma brand to a "house of brands" strategy. Our products now have unique brand identities that are well-positioned, recognizable, and provide clear customer journeys, while remaining strategically connected to the Visma group.

This means that every product within Visma’s ecosystem now carries its own distinct identity, including its own logo, design system, and visual expression.

Visma is the world’s largest ecosystem for SaaS companies, with extensive influence across Europe and Latin America. As a brand, Visma represents our collective market purpose and showcases strategic products for both the private and public sectors.

Visma’s brand strategy is centered on branding unique products and enabling tailored customer journeys for specific target audiences.

Publitech is a portfolio brand dedicated to the areas of payroll & HR, finance, scheduling, and healthcare logistics & inventory management. Our target audience is exclusively the public sector.

We offer proprietary solutions alongside third-party integrations, curating a "best-of-breed" suite specifically for the Swedish public sector. Our product strategy is built on three pillars: internal development, strategic partnerships (within or outside Visma), and targeted acquisitions.

Product portfolio rebranding (effective since 2025)
In 2025, we unified our public sector portfolio under the Publitech brand. Legacy solutions were renamed as follows: